Advertising : : planning, implementation, & control / / David W. Nylen.

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Material type: Text

TextPublication details: Cincinnati, Ohio : : College Division, South-Western Pub., , c1993.Edition: 4th edDescription: xiii, 754 p. : : ill. (some col.) ; ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 NYL 1993 (Browse shelf(Opens below))	Available		00005338
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 NYL 1993 (Browse shelf(Opens below))	Available		00005337

Total holds: 0

Includes bibliographical references and index.