Politicking and emergent media : US presidential elections of the 1890s / Charles Musser.

By:

Musser, Charles [author.]

Material type: Text

TextPublisher: Oakland, California : University of California Press, [2016]Copyright date: �2016Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780520966123
0520966120

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Politicking and emergent media.DDC classification:

324.973/087 23

LOC classification:

JK524

Online resources:

Click here to access online

Contents:

The stereopticon, the tariff illustrated and the 1892 election -- The stereopticon: platform or new media form? -- Cinema, McKinley at home and the 1896 election -- Cinema as a media form.

Summary: "Presidential campaigns of the twenty-first century are not the first to use new media to promote their platform and marshal votes. In Politicking and Emergent Media, distinguished film historian Charles Musser looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats mobilized a variety of media forms to achieve electoral victory. New York--the home of Wall Street, Tammany Hall, and prominent media industries--became the site of intense debate as candidates battled over voters' rights, labor issues, and currency standards for a fragile economy. If the city's leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were using motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Charles Musser tells the remarkable story of the political forces driving the emergence of new media at the turn of the century"--Provided by the publisher.

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Includes bibliographical references and index.

The stereopticon, the tariff illustrated and the 1892 election -- The stereopticon: platform or new media form? -- Cinema, McKinley at home and the 1896 election -- Cinema as a media form.

"Presidential campaigns of the twenty-first century are not the first to use new media to promote their platform and marshal votes. In Politicking and Emergent Media, distinguished film historian Charles Musser looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats mobilized a variety of media forms to achieve electoral victory. New York--the home of Wall Street, Tammany Hall, and prominent media industries--became the site of intense debate as candidates battled over voters' rights, labor issues, and currency standards for a fragile economy. If the city's leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were using motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Charles Musser tells the remarkable story of the political forces driving the emergence of new media at the turn of the century"--Provided by the publisher.

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