Survey of Use of Facebook in Higher Education Marketing.

By:

Primary Research Group Staff

Material type: Text

TextPublication details: Primary Research Group Inc., 2016.Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1574403737
9781574403732
9781574409666
1574409662

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleDDC classification:

378.198 23

LOC classification:

LB2342.82

Online resources:

Click here to access online

Contents:

The questionnaire -- Participants list -- Characteristics of the sample -- Summary of main findings.

Summary: The study looks closely at how North American colleges are using both paid advertising and general Facebook marketing in attracting new students and fortifying relationships with alumni. The study helps its readers to answer questions such as: how much are colleges spending on their paid Facebook advertising? How have colleges felt about their paid advertising experience on Facebook? How much staff time do they spend on Facebook in their college marketing efforts? How do they view the efficacy of Facebook compared to alternatives such as YouTube, Instagram, Twitter and other marketing venues. What kinds of content are colleges distributing through their Facebook pages? How do they evaluate content for inclusion? How do colleges harmonize their main Facebook page with other campus Facebook pages? Data in the report is broken out separately for public and private colleges, by Carnegie class or college type, enrollment and tuition levels.

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )

No physical items for this record

Print version record.

The questionnaire -- Participants list -- Characteristics of the sample -- Summary of main findings.

The study looks closely at how North American colleges are using both paid advertising and general Facebook marketing in attracting new students and fortifying relationships with alumni. The study helps its readers to answer questions such as: how much are colleges spending on their paid Facebook advertising? How have colleges felt about their paid advertising experience on Facebook? How much staff time do they spend on Facebook in their college marketing efforts? How do they view the efficacy of Facebook compared to alternatives such as YouTube, Instagram, Twitter and other marketing venues. What kinds of content are colleges distributing through their Facebook pages? How do they evaluate content for inclusion? How do colleges harmonize their main Facebook page with other campus Facebook pages? Data in the report is broken out separately for public and private colleges, by Carnegie class or college type, enrollment and tuition levels.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide