Survey of College Policies in Developing Certificate Programs.

By:

Primary Research Group Staff

Material type: Text

TextPublication details: Primary Research Group Inc., 2016.Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1574403680
9781574403688
9781574409932
157440993X

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: No titleDDC classification:

378.199 23

LOC classification:

LB2361 .P75 2016

Online resources:

Click here to access online

Contents:

The questionnaire -- Participants list -- Characteristics of the sample -- Summary of main findings -- Useful indicators for assessing demand for certificates -- Useful information sources in developing new degree and certificate programs -- Pricing of certificate programs -- Development of certificate programs -- How new certificates are marketed -- Budgets & markets for certificate programs.

Summary: This study looks closely at how colleges are devising certificate programs to supplement or broaden their traditional course offerings and meet the demand for flexible and lifelong education increasingly demanded by the American public. The report presents data from 35 colleges and two trade associations and helps its readers to answer questions such as: how much are colleges spending on developing and marketing new certificate programs? Who develops the programs? To what extent do they rely on existing coursework? To what degree do they use online learning? What are their enrollment prospects compared to traditional degree programs? In which subject areas have they been most fruitful? How do colleges come up with ideas for certificate programs? How much market research do they do and how confident are they in the data backing up their program development decisions? How much do they spend on traditional marketing venues such as radio and print ads and how much on Facebook, Google and other pay per click ads? How involved are alumni in developing new certificate programs? What role does local industry play?

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )

No physical items for this record

Print version record.

This study looks closely at how colleges are devising certificate programs to supplement or broaden their traditional course offerings and meet the demand for flexible and lifelong education increasingly demanded by the American public. The report presents data from 35 colleges and two trade associations and helps its readers to answer questions such as: how much are colleges spending on developing and marketing new certificate programs? Who develops the programs? To what extent do they rely on existing coursework? To what degree do they use online learning? What are their enrollment prospects compared to traditional degree programs? In which subject areas have they been most fruitful? How do colleges come up with ideas for certificate programs? How much market research do they do and how confident are they in the data backing up their program development decisions? How much do they spend on traditional marketing venues such as radio and print ads and how much on Facebook, Google and other pay per click ads? How involved are alumni in developing new certificate programs? What role does local industry play?

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide