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Reengineering the university : how to be mission centered, market smart, and margin conscious / William F. Massy.

By: Material type: TextTextPublisher: Baltimore : Johns Hopkins University Press, [2016]Copyright date: �2016Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781421419008
  • 1421419009
Subject(s): Genre/Form: Additional physical formats: Print version:: Reengineering the universityDDC classification:
  • 378.1/060973 23
LOC classification:
  • LB2341.93.U6 M374 2016eb
Online resources:
Contents:
Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions -- The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering -- The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement -- The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application -- Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin.
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Includes bibliographical references and index.

Print version record.

Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions -- The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering -- The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement -- The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application -- Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin.

English.

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