Principled persuasion in employee communication / Mike Churchman.
Material type: TextPublisher: Burlington, VT : Gower, 2015Description: 1 online resourceContent type:- text
- computer
- online resource
- 9781472475077
- 1472475070
- 9781472475084
- 1472475089
- 303.3/4 23
- HM1261
Includes bibliographical references and index.
Online resource; title from PDF title page (Ebsco, viewed on November 24, 2015).
Cover; Contents; Introduction; Part I A Continuing Journey; 1 Pathways from the Past: The Evolution of Employee Communication; 2 Pathways to the Future: Five Converging Forces Shaping the Future of Work; Part II Signposts for the Road Ahead; 3 Changing Minds: The Basic Principles of Principled Persuasion; 4 Happiness at Work: The Principles of Hedonic Persuasion; 5 Harm at Work: The Principles of Mindful Persuasion; 6 The Good Life at Work: The Principles of Ethical Persuasion; Part III Making Conversation Along the Way; 7 Watch Your Language: The Principles of Meaningful Persuasion.
8 Say It with Feeling: The Principles of Rhetorical Persuasion9 Tell the Truth: The Principles of Truthful Persuasion; Part IV Next Steps; 10 Make the Right Moves: Practical Steps Towards a Progressive Organisation Nurtured by Principled Persuasion; Index.
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