How to write a business plan : a step-by-step guide to creating a plan that gets results / Michael P. Griffin.

By:

Griffin, Michael P [author.]

Material type: Text

TextPublisher: [Place of publication not identified] : American Management Association, [2015]Copyright date: �2015Edition: Fifth editionDescription: 1 online resource (1 volume) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780761215516
0761215514

Subject(s):

Genre/Form:

DDC classification:

658.4/012 23

LOC classification:

HD30.28

Online resources:

Click here to access online

Summary: This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. -- Edited summary from book.

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Description based on online resource; title from title page (Safari, viewed October 16, 2015).

"Self-paced learning for a fast-paced world"--Cover.

Includes bibliographical references and index.

This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. -- Edited summary from book.

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