Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextPublication details: Hoboken : John Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0471448451
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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AV Circulation
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | AV Circulation | CD Cabinet1 | 658.83 MCD 2004 (Browse shelf(Opens below)) | Available | CD title: SPSS student version 11.0 for Windows | DD948 | ||
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MCD 2004 (Browse shelf(Opens below)) | Available | 00015296 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: CD Cabinet1, Collection: AV Circulation Close shelf browser (Hides shelf browser)
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| 658.83 MAL 2002 Basic marketing research : | 658.83 MAR Marketing research : | 658.83 MCD 2002 Marketing research : | 658.83 MCD 2004 Marketing research essentials / | 658.83 WIL 2006 Marketing Research: An Integrated Approach | 658.84 BAY 2000 The Internet marketing plan : | 658.84 CAT 2005 International marketing / |
Accompanying CD-ROM held at Circulation Desk ; DD948.
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references and index.
BUS Ntsc Book Supplies
105484 04/07/03