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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : John Wiley, 1998.Edition: 5th edDescription: 330 p. : illISBN:
  • 0471177431
Subject(s): Review: "Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This text has been revised with new concepts and illustrative examples to show your students how to develop a complete management system."--BOOK JACKET.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8101 AAK 1998 (Browse shelf(Opens below)) Available 00010064
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.81 STA 1999 Management of a sales force / 658.81 STI 1981 Sales Management: Decisions, Strategies, And Cases 658.81 STR 1993 Effective sales management / 658.8101 AAK 1998 Strategic market management / 658.8101 AAK 2005 Strategic market management / 658.8101 AAK 2005 Strategic market management / 658.8101 AAK 2005 Strategic market management /

Includes index.

"Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This text has been revised with new concepts and illustrative examples to show your students how to develop a complete management system."--BOOK JACKET.

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