Strategic market management / David A. Aaker.
Material type: TextPublication details: New York : John Wiley, 1998.Edition: 5th edDescription: 330 p. : illISBN:- 0471177431
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8101 AAK 1998 (Browse shelf(Opens below)) | Available | 00010064 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.81 STA 1999 Management of a sales force / | 658.81 STI 1981 Sales Management: Decisions, Strategies, And Cases | 658.81 STR 1993 Effective sales management / | 658.8101 AAK 1998 Strategic market management / | 658.8101 AAK 2005 Strategic market management / | 658.8101 AAK 2005 Strategic market management / | 658.8101 AAK 2005 Strategic market management / |
Includes index.
"Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This text has been revised with new concepts and illustrative examples to show your students how to develop a complete management system."--BOOK JACKET.
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