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The rhetoric of economics / Deirdre N. McCloskey.

By: Material type: TextTextSeries: Rhetoric of the human sciencesPublication details: Madison, Wis. : University of Wisconsin Press, �1998.Edition: 2nd edDescription: 1 online resource (xxi, 223 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0585071861
  • 9780585071862
  • 9780299158132
  • 0299158136
Subject(s): Genre/Form: Additional physical formats: Print version:: Rhetoric of economics.DDC classification:
  • 330 21
LOC classification:
  • HB71 .M38 1998eb
Other classification:
  • 83.01
Online resources:
Contents:
Machine generated contents note: 1. How to do a Rhetorical Analysis of Economics, and Why -- 2. Literary Character of Economic Science -- 3. Figures of Economic Speech -- 4. Rhetoric of Scientism: How John Muth Persuades -- 5. Problem of Audience in Historical Economics: Robert Fogel as Rhetor -- 6. Lawerly Rhetoric of Coase's "The Nature of the Firm" -- 7. Unexamined Rhetoric of Economic Quantification -- 8. Rhetoric of Significance Tests -- 9. Poverty of Economic Modernism -- 10. From Methodology to Rhetoric -- 11. Anti-Anti-Rhetoric -- 12. Since Rhetoric: Prospects for a Scientific Economics.
Summary: A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods.
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Includes bibliographical references (pages 195-217) and index.

Print version record.

Machine generated contents note: 1. How to do a Rhetorical Analysis of Economics, and Why -- 2. Literary Character of Economic Science -- 3. Figures of Economic Speech -- 4. Rhetoric of Scientism: How John Muth Persuades -- 5. Problem of Audience in Historical Economics: Robert Fogel as Rhetor -- 6. Lawerly Rhetoric of Coase's "The Nature of the Firm" -- 7. Unexamined Rhetoric of Economic Quantification -- 8. Rhetoric of Significance Tests -- 9. Poverty of Economic Modernism -- 10. From Methodology to Rhetoric -- 11. Anti-Anti-Rhetoric -- 12. Since Rhetoric: Prospects for a Scientific Economics.

A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods.

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