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Essential guide to marketing planning / Marian Burk Wood.

By: Material type: TextTextPublication details: Harlow, England : Pearson, 2013.Edition: 3rd edDescription: xxiii, 299 p. : ill. ; 25 cmISBN:
  • 9780273773634 (pbk.)
  • 0273773631 (pbk.)
Subject(s): DDC classification:
  • 658.802 23
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
FIRST CITY UNIVERSITY COLLEGE 658.802 WOO 2013 (Browse shelf(Opens below)) Available 00023590
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WOO 2013 (Browse shelf(Opens below)) Available 00023591
Total holds: 0
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658.802 WIL 1997 Strategic marketing management : 658.802 WIL 2005 Strategic marketing management : 658.802 WIL 2005 Strategic marketing management : 658.802 WOO 2013 Essential guide to marketing planning / 658.802 WOO 2014 The marketing plan handbook / 658.802 WOO 2014 The marketing plan handbook / 658.802 YAD 2001 Creative marketing communications :

Includes bibliographical references and index.