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Marketing management and strategy / Peter Doyle.
Material type:
TextPublication details: New York : Pearson Education, 2002.Edition: 3rd edDescription: xviii, 446 p. : ill. ; 25 cmISBN: - 0273651501
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 DOY 2002 (Browse shelf(Opens below)) | Available | 00014528 |
Total holds: 0
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| 658.8 DON 1998 Marketing management : | 658.8 DON 1998 Marketing management : | 658.8 DOY 2000 Value-based marketing : | 658.8 DOY 2002 Marketing management and strategy / | 658.8 DOY 2006 Marketing management and strategy / | 658.8 DOY 2006 Marketing management and strategy / | 658.8 DWY 1999 Business Marketing: Connecting Strategy, Relationships And Learning |
Includes bibliographical references and index.
10051