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Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1986.Edition: 2nd edDescription: xxi, 803 p. : ill. ; 25 cmISBN: - 0256033714
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CRA 1986 (Browse shelf(Opens below)) | Available | 00000657 |
Total holds: 0
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| 658.802 BLY 2006 Essentials of marketing communications / | 658.802 BON 1985 The marketing edge : | 658.802 CHI 2018 Integrated marketing communications / William Chitty, Edwina Luck, Nigel Barker. | 658.802 CRA 1986 Strategic marketing cases and applications / | 658.802 CRA 1999 Strategic marketing management cases / | 658.802 CRA 1999 Strategic marketing management cases / | 658.802 CRA 2000 Strategic marketing / |