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Basic marketing : a managerial pproach / E. Jerome McCarthy, William D. Perreault.

By: Contributor(s): Material type: TextTextPublication details: Sydney : Irwin, 1997.Edition: 2nd Australasian edDescription: xiii, 768 p. : ill. ; 24 cmISBN:
  • 0256198519
Subject(s): DDC classification:
  • 658.800994
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 MCC 1997 (Browse shelf(Opens below)) Available 00010063
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 MCC 1997 (Browse shelf(Opens below)) Available 00010056
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658.8 MAZ The Marketing Challenge 658.8 MCC 1986 The marketing workbench : 658.8 MCC 1994 Applications in basic marketing : 658.8 MCC 1997 Basic marketing : 658.8 MCC 1997 Basic marketing : 658.8 MCD 1998 Key account management : 658.8 MOU 1995 Cases in marketing management /​

Includes bibliographical references and index.

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