Basic marketing : a managerial pproach / E. Jerome McCarthy, William D. Perreault.

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Material type: Text

TextPublication details: Sydney : Irwin, 1997.Edition: 2nd Australasian edDescription: xiii, 768 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 MCC 1997 (Browse shelf(Opens below))	Available		00010063
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 MCC 1997 (Browse shelf(Opens below))	Available		00010056

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Includes bibliographical references and index.

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