Journal of marketing research [electronic resource].
Material type: Continuing resourcePublication details: Chicago : American Marketing Association, 1964-ISSN:- 1547-7193
- JMR, Journal of marketing research
- JMR
- Journal of marketing research (Online)
- 380 13
- HF5415.2 .J66
Title from title screen (JSTOR, viewed Sept. 14, 2004).
License restrictions may limit access.
Mode of access: World Wide Web.
Latest issue consulted: Vol. 35, no. 4 (Nov. 1998) (JSTOR, viewed Sept. 14, 2004).