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Journal of marketing research [electronic resource].

Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: Chicago : American Marketing Association, 1964-ISSN:
  • 1547-7193
Other title:
  • JMR, Journal of marketing research
  • JMR
Uniform titles:
  • Journal of marketing research (Online)
Subject(s): Genre/Form: Additional physical formats: JMR, Journal of marketing researchDDC classification:
  • 380 13
LOC classification:
  • HF5415.2 .J66
Online resources:
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Title from title screen (JSTOR, viewed Sept. 14, 2004).

License restrictions may limit access.

Mode of access: World Wide Web.

Latest issue consulted: Vol. 35, no. 4 (Nov. 1998) (JSTOR, viewed Sept. 14, 2004).