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The essence of marketing research / / Peter M. Chisnall.

By: Material type: TextTextSeries: The Essence of management seriesPublication details: New York : : Prentice Hall, 1991.Description: viii, 211 p. : : ill. ; ; 23 cmISBN:
  • 0132848295
Subject(s):
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658.83 BUR Marketing research / 658.83 CHI 1991 The essence of marketing research / 658.83 CHI 1991 The essence of marketing research / 658.83 CHI 1991 The essence of marketing research / 658.83 CHI 1997 Marketing research / 658.83 CHI 2001 Marketing research / 658.83 CHI 2001 Marketing research /