Affect, emotion, and rhetorical persuasion in mass communication / [edited by] Lei Zhang and Carlton Clark.
Material type:
TextProducer: New York : Routledge, 2019Description: 237 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 9780815374381
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 302.23019 AFF (Browse shelf(Opens below)) | Available | 00024483 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 302.23 WIM Mass media research : | 302.2301 BAR Mass communication theory : | 302.2301 MCQ 2020 McQuail's media and mass communication theory/ Denis McQuail, Mark Deuze. | 302.23019 AFF Affect, emotion, and rhetorical persuasion in mass communication / | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic and digital media / | 302.23068 ALB Management of electronic and digital media / |
Includes bibliographical references and index.
"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world. With chapter-by-chapter discussion questions, as well as links to further research online, this text offers both a theoretical overview and the latest research in the field. Interdisciplinary in approach, it will be of use to advanced undergraduate and graduate students in communication, rhetoric, political science, social psychology, sociology, and cultural studies"--