The green design and print production handbook / ​ Adrian Bullock &​ Meredith Walsh.

Includes bibliographical references (p. 184-187) and index.

The Green Design and Print Production Handbook shows you how you can create a green business culture, reduce your environmental footprint, and help the planet. Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps, explaining how sustainable processes can be achieved without damaging the bottom line, and also introducing eco-friendly working practices that will benefit your business. The greening of business has become one of the dominant commercial issues of recent years, with eco-friendly mission statements proliferating and everyone aware of the urgent need to reduce their impact on the environment. Written by experts in the field, this is a guide to putting ecofriendly policies into action in the print industry. Immediately useful to everyone from publishers, editors and designers to production directors, print buyers and printers themselves, it supplies you with the information and tools you need to make sure that your creative and print process has a minimal negative impact on the world around us.