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The marketing plan handbook / ​Marian Burk Wood.

By: Material type: TextTextCopyright date: c2014Publisher: Harlow : Pearson, [2013]Edition: 5th ed., Pearson new international edDescription: ii, 213 p. : ill. ; 28 cmISBN:
  • 9781292021676 (pbk.)
  • 1292021675 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 23
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WOO 2014 (Browse shelf(Opens below)) Available 00024177
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WOO 2014 (Browse shelf(Opens below)) Available 00024178
Total holds: 0
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658.802 WIL 2005 Strategic marketing management : 658.802 WIL 2005 Strategic marketing management : 658.802 WOO 2013 Essential guide to marketing planning / 658.802 WOO 2014 The marketing plan handbook / 658.802 WOO 2014 The marketing plan handbook / 658.802 YAD 2001 Creative marketing communications : 658.802 YES 1998 Integrated marketing communications :

Includes bibliographical references and index.