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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, c2007.Edition: 8th edDescription: xxxii, [637] p. : ill. ; 28 cmISBN:
  • 0131865919
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 ARM 2007 (Browse shelf(Opens below)) Available 00019167
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 ARM 2007 (Browse shelf(Opens below)) Available 00019166
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 ARM 2007 (Browse shelf(Opens below)) Available 00019165
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 ABE 1979 Strategic market planning : 658.8 ARM 2007 Marketing : 658.8 ARM 2007 Marketing : 658.8 ARM 2007 Marketing : 658.8 ARM 2009 Marketing : 658.8 ARM 2009 Marketing : 658.8 ARM 2013 Marketing :

Kotler's name appears first on the earlier ed.

Includes bibliographical references and index.

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