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Media effects research : a basic overview / Glenn G. Sparks.

By: Material type: TextTextPublication details: Boston, MA. : Wadsworth Cengage Learning, c2013.Edition: 4th edDescription: xxii, 314 p. : ill. ; 24 cmISBN:
  • 9781111344450 (pbk.)
  • 1111344450 (pbk.)
Subject(s):
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 302.23 SPA (Browse shelf(Opens below)) Available 00022515
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 302.23 SPA (Browse shelf(Opens below)) Available 00022514
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302.23 RUD Understanding audiences : 302.23 SPA Media effects research : 302.23 SPA Media effects research : 302.23 SPA Media effects research : 302.23 THO Advertising 302.23 TUF Envisioning information /​ 302.23 TUF Visual explanations :

Includes bibliographical references and index.