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Management of electronic and digital media / Alan B. Albarran.
Material type:
TextPublication details: Boston, MA. : Wadsworth Cengage Learning, c2013.Edition: 5th edDescription: xxii, 306 p. ; 29 cmISBN: - 9781111344375 (Student ed. : pbk.)
- 111134437X (Student ed. : pbk.)
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 302.23068 ALB (Browse shelf(Opens below)) | Available | 00022513 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 302.23068 ALB (Browse shelf(Opens below)) | Available | 00022805 |
Total holds: 0
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| 302.2301 MCQ 2020 McQuail's media and mass communication theory/ Denis McQuail, Mark Deuze. | 302.23019 AFF Affect, emotion, and rhetorical persuasion in mass communication / | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic and digital media / | 302.23068 ALB Management of electronic and digital media / | 302.23068 ALB 2013 Management of electronic and digital media / | 302.23068 KUN Strategic management in the media : |
Includes bibliographical references and index.