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The practice of public relations / Fraser P. Seitel.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011.Edition: 11th edDescription: xxxi, 448 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9780136088905 (pbk.)
  • 0136088902 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
Contents:
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 SEI 2011 (Browse shelf(Opens below)) Available 00022807
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 SEI 2011 (Browse shelf(Opens below)) Available 00022808
Total holds: 0

Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.