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Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

Contributor(s): Material type: TextTextPublication details: Reading, Mass. : Addison-Wesley, c1992.Edition: 2nd edDescription: xi, 751 p. : ill. ; 24 cmISBN:
  • 0201542803
Uniform titles:
  • Multinational marketing management.
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 GLO 1992 (Browse shelf(Opens below)) Available 00012215
Total holds: 0
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658.84 GHA 2010 International marketing / 658.84 GHA 2014 International marketing / 658.84 GHA 2014 International marketing / 658.84 GLO 1992 Global marketing management : 658.84 HAI 2001 E-business essentials / 658.84 HAI 2001 E-business essentials / 658.84 HAR 2001 Developing E-business systems & architectures :

Rev. ed. of: Multinational marketing management. c1988.

Includes bibliographical references.