Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

Contributor(s):

Chaffey, Dave, 1963-

Material type: Text

TextPublication details: New York : Financial Times Prentice Hall, 2000.Description: xix, 508 p. : ill. ; 25 cmISBN:

0273643096 (pbk.)

Subject(s):

DDC classification:

658.800285 21

Review: "Internet Marketing is a guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing." "The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the internet to marketing and basic concepts and terms are explained before exploring more advanced topics."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.872 INT 2000 (Browse shelf(Opens below))	Available		00010855

Total holds: 0

Includes bibliographical references and indexes.

"Internet Marketing is a guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing." "The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the internet to marketing and basic concepts and terms are explained before exploring more advanced topics."--BOOK JACKET.

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