Designing brand identity / Alina Wheeler.

By:

Wheeler, Alina

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2009.Edition: 3rd edDescription: ix, 310 p. : ill. (chiefly col.) ; 28 cmISBN:

9780470401422 (hbk.)
0470401427 (hbk.)

Other title:

Designing brand identity : an essential guide for the entire branding team

Subject(s):

DDC classification:

658.827 22

Summary: "Who are you? Who needs to know? Why should they care? How will they find out?" "In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding." "Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process." "Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks." "Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits."--BOOK JACKET.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 WHE 2009 (Browse shelf(Opens below))	Available		00022021		Diploma Graphic Design BA. (Hons.) Graphic Design

Total holds: 0

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Previous	658.827 TEM 2000 Branding in Asia :	658.827 TEM 2000 Branding in Asia :	658.827 UND 1991 Understanding brands :	658.827 WHE 2009 Designing brand identity /	658.827 WIL 2000 Branded? /	658.8270994 HAM 2006 BE brands :	658.83 AND 2002 Marketing research that won't break the bank :	Next

Includes bibliographical references and index.

"Who are you? Who needs to know? Why should they care? How will they find out?" "In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding." "Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process." "Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks." "Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits."--BOOK JACKET.