FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)
Amazon cover image
Image from Amazon.com

Hospitality marketing management / Robert D. Reid and David C. Bojanic.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2010.Edition: 5th edDescription: xv, 656 p. : col. ill. ; 28 cmISBN:
  • 9780470088586 (hbk.)
  • 0470088583 (hbk.)
Subject(s): DDC classification:
  • 647.940688 22
Summary: Pt. 1. Introduction to Hospitality Marketing -- Ch. 1. The Functions of Marketing -- Ch. 2. Introduction to Hospitality Services Marketing -- Pt. 2. Understanding and Targeting Hospitality Consumers -- Ch. 3. Understanding the Behavior of Hospitality Consumers -- Ch. 4. Market Segmentation and Positioning -- Pt. 3. Marketing Planning and Information -- Ch. 5. Developing a Marketing Plan -- Ch. 6. Information Systems for Marketing Decisions -- Pt. 4. Product-Service Mix and Distribution Strategies -- Ch. 7. Developing New Products and Services -- Ch. 8. Managing Products and Services -- Ch. 9. Marketing Channels -- Ch. 10. Electronic Commerce -- Pt. 5. Promotions Strategy -- Ch. 11. Promotion and Advertising -- Ch. 12. Advertising and Media Planning -- Ch. 13. Sales Promotions, Merchandising, and Public Relations -- Ch. 14. Personal Selling -- Pt. 6. Pricing Strategy and Destination Marketing -- Ch. 15. Pricing Strategy -- Ch. 16. Destination Marketing.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 647.940688 REI (Browse shelf(Opens below)) Available 00022124
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
647.940688 MAR Marketing for hospitality and tourism / 647.940688 MOR Hospitality and travel marketing / 647.940688 MOR Hospitality and travel marketing / 647.940688 REI Hospitality marketing management / 647.940973 HIL Be my guest / 647.94601 SAS 2003 The hotel book : 647.95 FOS Ceserani and Kinton's the theory of catering /

Includes bibliographical references and index.

Pt. 1. Introduction to Hospitality Marketing -- Ch. 1. The Functions of Marketing -- Ch. 2. Introduction to Hospitality Services Marketing -- Pt. 2. Understanding and Targeting Hospitality Consumers -- Ch. 3. Understanding the Behavior of Hospitality Consumers -- Ch. 4. Market Segmentation and Positioning -- Pt. 3. Marketing Planning and Information -- Ch. 5. Developing a Marketing Plan -- Ch. 6. Information Systems for Marketing Decisions -- Pt. 4. Product-Service Mix and Distribution Strategies -- Ch. 7. Developing New Products and Services -- Ch. 8. Managing Products and Services -- Ch. 9. Marketing Channels -- Ch. 10. Electronic Commerce -- Pt. 5. Promotions Strategy -- Ch. 11. Promotion and Advertising -- Ch. 12. Advertising and Media Planning -- Ch. 13. Sales Promotions, Merchandising, and Public Relations -- Ch. 14. Personal Selling -- Pt. 6. Pricing Strategy and Destination Marketing -- Ch. 15. Pricing Strategy -- Ch. 16. Destination Marketing.