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The dynamics of mass communication : media in transition / Joseph R. Dominick.

By: Material type: TextTextPublication details: New York : McGraw Hill, c2011.Edition: 11th edDescription: 428 p. : ill. ; 28 cmISBN:
  • 9780071221467 (pbk.)
  • 0071221468 (pbk.)
Subject(s): DDC classification:
  • 302.23 22
Contents:
Contents: The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 302.23 DOM (Browse shelf(Opens below)) Available 00021671
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
302.23 BRY Fundamentals of media effects / 302.23 BUR Media and society : 302.23 CAR Media & Society 302.23 DOM The dynamics of mass communication : 302.23 FRU Signs and symbols : 302.23 HEL 2001 Screen : 302.23 LOU 2021 A history of communication technology /

Includes bibliographical references and index.

Contents: The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.