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E-marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009.Edition: 5th edDescription: xxi, 430 p. : ill. ; 24 cmISBN:
  • 9780132461849 (International ed. ; pbk.)
  • 0132461846 (International ed. ; pbk.)
Subject(s): DDC classification:
  • 658.872 22
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 STR 2009 (Browse shelf(Opens below)) Available 00021612
Total holds: 0
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658.84 STR 2001 E-marketing / 658.84 STR 2001 E-marketing / 658.84 STR 2003 E-marketing / 658.84 STR 2009 E-marketing / 658.84 TER International Marketing 658.84 TER International Marketing 658.84 TER International Marketing

Includes bibliographical references and index

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.