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Entrepreneurial management / by Robert J. Calvin.

By: Material type: TextTextSeries: The McGraw-Hill executive MBA seriesPublication details: New York : Mcgraw-Hill, 2002.Description: vii, 295 p. ; 24 cmISBN:
  • 0071382003
Subject(s): Review: "Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--BOOK JACKET.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.421 CAL 2002 (Browse shelf(Opens below)) Available 00014567
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.421 BIR 2002 Mastering entrepreneurship / 658.421 BIR 2002 Mastering entrepreneurship / 658.421 BOY 2001 The guru guide to entrepreneurship : 658.421 CAL 2002 Entrepreneurial management / 658.421 CHE 2001 Entrepreneurship : 658.421 COL 1998 Built to last : 658.421 DOL 2003 Entrepreneurship :

"Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--BOOK JACKET.