Principles and practice of marketing / David Jobber.

By:

Jobber, David, 1947-

Material type: Text

TextPublication details: London : McGraw-Hill, c2010.Edition: 6th edDescription: xxx, 946 p. : col. ill. ; 27 cmISBN:

9780077123307
0077123301

Subject(s):

DDC classification:

658.8 22

Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 JOB 2010 (Browse shelf(Opens below))	Available		00021501
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 JOB 2010 (Browse shelf(Opens below))	Available		00021502

Total holds: 0

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Includes bibliographic references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.