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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 10th edDescription: 696 p. : ill. ; 28 cmISBN: - 0131230301
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 KER 2004 (Browse shelf(Opens below)) | Available | 00018314 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 KER 2004 (Browse shelf(Opens below)) | Available | 00018313 |
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
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| 658.802 HUG 2007 Marketing communications 2007-2008 / | 658.802 KER 1987 Strategic marketing problems : | 658.802 KER 1987 Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : | 658.802 KIM 2005 Blue ocean strategy : | 658.802 LWI 2003 Clueless in marketing communications / |
Includes bibliographical references and index.
L00184 03/05/06 BUS Ntsc Book Supplies
11189 16/05/06