Visual merchandising in the merge of Sony Style : how visual merchandising helps Sony gains the edge of "selling products beyong functional benefits". A case study of Sony Style in Japan, New York and Malaysia / Edvince Fong Wai Meng.
Material type: TextPublication details: 2010.Description: 44 p. : ill. ; 30 cmSubject(s): DDC classification:- GD2010-13
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Thesis/Dissertation | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Thesis/Dissertation | Dissertation | GD2010-13 (Browse shelf(Opens below)) | Not for loan | TD1286 |
Level 3 - Oct 2009 cohort.
Located at Red Spot Room
Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Includes bibliographical references.