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Visual merchandising in the merge of Sony Style : how visual merchandising helps Sony gains the edge of "selling products beyong functional benefits". A case study of Sony Style in Japan, New York and Malaysia / Edvince Fong Wai Meng.

By: Contributor(s): Material type: TextTextPublication details: 2010.Description: 44 p. : ill. ; 30 cmSubject(s): DDC classification:
  • GD2010-13
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Thesis/Dissertation Thesis/Dissertation FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Thesis/Dissertation Dissertation GD2010-13 (Browse shelf(Opens below)) Not for loan TD1286
Total holds: 0

Level 3 - Oct 2009 cohort.

Located at Red Spot Room

Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.

Includes bibliographical references.