The power of visual presentation / Tony Horton

By:

Horton, Tony

Material type: Text

TextPublication details: New York : Visual Reference Publications, Inc., c2001.Description: 180 p. : col. ill. ; 26 cmISBN:

1584710071

Subject(s):

Review: "The Power of Visual Presentation focuses on the multifaceted projects of internationally recognized architectural and graphic designer Tony Horton. Combining space with architectural elements, graphics, color and light, Horton creates a distinct personality and a signature image for each of his clients." "In 180 pages and 200 full-color illustrations and photographs, this volume invites the viewer into retail stores, shopping centers, and exhibits designed by Tony Horton and company. The viewer is able to see and study how Horton approaches each new design challenge." "The book is divided into four areas of expertise: Retail Store Design, Environmental Graphic Design, Exhibit Design and Kiosk Design. Horton's gift for combining graphics and architecture make his design style very distinctive. Considered to be one of the strongest exhibit designers in the country, his exhibits range from small in-line spaces to the multilevel show giants." "The final collection focuses on RMUs - Retail Merchandising Units - or temporary tenant kiosks. Having designed and fabricated over 5000 RMUs in the past ten years, Horton's kiosks not only blend with their environment but provide a strong visual presentation to any merchandise."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	725.21 HOR 2001 (Browse shelf(Opens below))	Available		00012125

Total holds: 0

"The Power of Visual Presentation focuses on the multifaceted projects of internationally recognized architectural and graphic designer Tony Horton. Combining space with architectural elements, graphics, color and light, Horton creates a distinct personality and a signature image for each of his clients." "In 180 pages and 200 full-color illustrations and photographs, this volume invites the viewer into retail stores, shopping centers, and exhibits designed by Tony Horton and company. The viewer is able to see and study how Horton approaches each new design challenge." "The book is divided into four areas of expertise: Retail Store Design, Environmental Graphic Design, Exhibit Design and Kiosk Design. Horton's gift for combining graphics and architecture make his design style very distinctive. Considered to be one of the strongest exhibit designers in the country, his exhibits range from small in-line spaces to the multilevel show giants." "The final collection focuses on RMUs - Retail Merchandising Units - or temporary tenant kiosks. Having designed and fabricated over 5000 RMUs in the past ten years, Horton's kiosks not only blend with their environment but provide a strong visual presentation to any merchandise."--BOOK JACKET.

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