Principles of advertising & IMC / Tom Duncan.

By:

Duncan, Tom (Thomas R.)

Material type: Text

TextPublication details: Boston : McGraw-Hill, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cm.+ 1 computer optical disc (4 3/4 in.)ISBN:

9780071111188 (international : alk paper)
0071111182 (international : alk. paper)
9780073041254 (CD-ROM)
0073041254 (CD-ROM)

Other title:

Principles of advertising and IMC
Advertising and IMC
AdSim

Subject(s):

Brand name products -- Marketing -- Management

DDC classification:

658.827 22

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	AV Circulation	CD Cabinet1	658.827 DUN 2005 (Browse shelf(Opens below))	Available		DD1728
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 DUN 2005 (Browse shelf(Opens below))	Available		00021406

Total holds: 0

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Title on disc label: AdSim.

Accompanying CD-ROM held at Circulation Desk ; DD1728.

Includes bibliographical references and index.