Branded? / Gareth Williams.

By:

Williams, Gareth

Material type: Text

TextPublication details: London : V&A Publications, 2000.Description: 94 p. : col. ill. ; 21 cmISBN:

1851773258

Subject(s):

Review: "What would people think of me if I drove a Mercedes? Am I more 'Gucci' than 'Adidas'? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This lively illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they might mean to the people who buy them." "Through a series of snapshots of the products or advertisements of key companies such as Coca-Cola, Levi's and McDonald's, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 WIL 2000 (Browse shelf(Opens below))	Available		00012549

Total holds: 0

Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)

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Previous	658.827 TEM 2000 Branding in Asia :	658.827 UND 1991 Understanding brands :	658.827 WHE 2009 Designing brand identity /	658.827 WIL 2000 Branded? /	658.8270994 HAM 2006 BE brands :	658.83 AND 2002 Marketing research that won't break the bank :	658.83 APP 1987 Applied marketing and social research /	Next

Includes bibliographical references.

"What would people think of me if I drove a Mercedes? Am I more 'Gucci' than 'Adidas'? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This lively illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they might mean to the people who buy them." "Through a series of snapshots of the products or advertisements of key companies such as Coca-Cola, Levi's and McDonald's, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations."--BOOK JACKET.

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