Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextAnalytics: Show analyticsPublication details: Boston : Houghton Mifflin, c2003.Edition: 12th edDescription: 629 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0618192433
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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AV Circulation
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | AV Circulation | CD Cabinet1 | 658.8 PRI 2003 (Browse shelf(Opens below)) | Available | DD1379 | ||
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 PRI 2003 (Browse shelf(Opens below)) | Available | 00017783 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 PRI 2003 (Browse shelf(Opens below)) | Available | 00017662 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: CD Cabinet1, Collection: AV Circulation Close shelf browser (Hides shelf browser)
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| 658.8 KOT 2001 Principles of marketing / | 658.8 MAR 2006 Marketing / | 658.8 PER 2008 Essentials of marketing : | 658.8 PRI 2003 Marketing : | 658.823 COL 2008 Color harmony : | 658.823 PRE 2010 Press kits design and packaging / | 658.827 DUN 2005 Principles of advertising & IMC / |
Accompanying CD-ROM held at Circulation Desk ; DD1379.
Incl. bibliography references and index.
L00117 15/08/05 BUS Ntsc Book Supplies
10779 12/09/05
10701 12/09/05