FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)
Amazon cover image
Image from Amazon.com

Interactive marketing : : the future present / / Edward Forrest, Richard Mizerski, editors.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : : NTC Business Books ; Chicago : : American Marketing Association, 1996.Description: xxiii, 390 p. : : ill. ; ; 25 cmISBN:
  • 0844234265
Subject(s): Summary: Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 FOR 1996 (Browse shelf(Opens below)) Available 00012216
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.84 FOR 1996 (Browse shelf(Opens below)) Available 00011020
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.84 FIS 2001 E-business for the small business / 658.84 FIS 2001 E-business for the small business / 658.84 FLE 2011 International marketing : 658.84 FOR 1996 Interactive marketing : 658.84 FOR 1996 Interactive marketing : 658.84 FRA 1989 The secrets of effective direct mail / 658.84 FRA 1989 The secrets of effective direct mail /

"Published in conjunction with the American Marketing Association"--T.p. verso.

Includes bibliographical references and index.

Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.

ALEX LIAN