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Marketing financial services / ​ edited by Christine Ennew, Trevor Watkins, and Mike Wright.

Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth Heinemann, 1995.Edition: 2nd edDescription: xi, 404 p. : ill. ; 25 cmISBN:
  • 0750622474
Subject(s): Summary: This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 332.1​0688 MAR (Browse shelf(Opens below)) Available 00010864
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 332.1​0688 MAR (Browse shelf(Opens below)) Available 00010863
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 332.1​0688 MAR (Browse shelf(Opens below)) Available 00010862
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
332.1​068​8 HAR Financial services marketing / 332.1​068​8 HAR Financial services marketing / 332.1​0688 MAR Marketing financial services / 332.1​0688 MAR Marketing financial services / 332.1​0688 MAR Marketing financial services / 332.1​1092 GRE The age of turbulence : 332.64023​73 WEI Traders :

Includes bibliographical references (p. 378-397).

This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.

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