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Developing successful marketing strategies / David Parmerlee.
Material type:
TextSeries: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1993.Description: x, 182 p. : ill. ; 28 cm. + + 1 computer disk (3 1/2 in.)ISBN: - 0844235806
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.800285 PAR 1993 (Browse shelf(Opens below)) | Available | 00011040 |
Total holds: 0
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| 658.800285 PAR 1993 Evaluating marketing strengths and weaknesses / | 658.800285 PAR 1993 Preparing the marketing plan / | 658.800285 PAR 1993 Identifying The Right Markets | 658.800285 PAR 1993 Developing successful marketing strategies / | 658.80095 BLA 2003 The 360 degree brand in Asia : | 658.800954 MIS 2024 Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World | 658.802 BLY 2003 Essentials of marketing communications / |
"American Marketing Association"--Cover.