The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne.

By:

Bayne, Kim M

Material type: Text

TextPublication details: New York : Wiley, 2000.Edition: 2nd edDescription: xix, 411 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

0471355984

Subject(s):

Internet marketing

Review: "The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	AV Circulation	CD Cabinet1	658.84 BAY 2000 (Browse shelf(Opens below))	Available		DD557
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.84 BAY 2000 (Browse shelf(Opens below))	Available		00011344

Total holds: 0

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"Wiley computer publishing."

Includes index.

Accompanying CD-ROM held at Circulation Desk : DD557

"The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--BOOK JACKET.