FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)
Amazon cover image
Image from Amazon.com

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 9780136107064 (casebound : alk. paper)
  • 0136107060 (casebound : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
Contents:
Contents: Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Green Spot Green Spot FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Green Spot FCUC Library 658.802 KER 2010 (Browse shelf(Opens below)) Available 00021383

Diploma Graphic Design

Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Green Spot Close shelf browser (Hides shelf browser)
No cover image available
658.421 HIS 2005 Entrepreneurship / 658.45 BOV 2005 Business communication today / 658.456 COM 1996 Effective meetings. 658.802 KER 2010 Strategic marketing problems : 658.81 GIL 1982 The principles and practice of selling /​ 658.827 BRA 1990 Brands : 658.83 BIR A Handbook Of Market Research Techniques

Includes bibliographical references and index.

Contents: Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.