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Beyond the bottom line : putting social responsibility to work for your business and the world / Joel Makower and Business for Social Responsibility.

By: Contributor(s): Material type: TextTextPublication details: New York : Simon And Schuster, c1994.Description: 335 p. : ill. ; 24 cmISBN:
  • 0671883259
Subject(s): Summary: Practices that benefit employees, communities, and the environment aren't just good deeds - they're good business decisions that have a direct and lasting impact on the bottom line. Moreover, consumers are beginning to factor the way a company does business into their purchasing decisions. Companies across the nation, whether they make ice cream or engine blocks, are recognizing that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are. The leaders of this new business vision have learned what works - and what doesn't - through years, sometimes decades, of experience and experimentation. Beyond the Bottom Line distills the firsthand insight and wisdom of CEOs and other corporate leaders from dozens of enterprises, such as Freddie Mac, Reebok, Fel-Pro, South Shore Bank, and Timberland, to provide a definitive guide to this brave new world. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.408 MAK 1994 (Browse shelf(Opens below)) Available 00011003
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.408 HUT 1997 Environmental business management : 658.408 HUT 1997 Environmental business management : 658.408 KUH 1995 ISO 14001 certification : 658.408 MAK 1994 Beyond the bottom line : 658.408 POS 1999 Business and society : 658.408 POS 1999 Business and society : 658.408 STE 1991 Business, government, and society :

Includes index.

Practices that benefit employees, communities, and the environment aren't just good deeds - they're good business decisions that have a direct and lasting impact on the bottom line. Moreover, consumers are beginning to factor the way a company does business into their purchasing decisions. Companies across the nation, whether they make ice cream or engine blocks, are recognizing that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are. The leaders of this new business vision have learned what works - and what doesn't - through years, sometimes decades, of experience and experimentation. Beyond the Bottom Line distills the firsthand insight and wisdom of CEOs and other corporate leaders from dozens of enterprises, such as Freddie Mac, Reebok, Fel-Pro, South Shore Bank, and Timberland, to provide a definitive guide to this brave new world. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.