FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)
Amazon cover image
Image from Amazon.com

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Material type: TextTextPublication details: New York : Wiley, 2000.Description: 261 p. : illISBN:
  • 0471835765
Subject(s): Review: "In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--BOOK JACKET.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.827 TEM 2000 (Browse shelf(Opens below)) Available 00011721
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.827 TEM 2000 (Browse shelf(Opens below)) Available 00010076
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.827 SUP Superbrands : 658.827 SUP 2007 Super Premium : 658.827 TEM 2000 Branding in Asia : 658.827 TEM 2000 Branding in Asia : 658.827 UND 1991 Understanding brands : 658.827 WHE 2009 Designing brand identity / 658.827 WHE 2024 Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding.

Includes bibliographical references and index.

"In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--BOOK JACKET.

Emo Book Services

19151