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The use of sports person in product endorsement : how far it helps to build non-sports brands?/ by Yong Yoong Keat.

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Material type: Text

TextPublication details: 2007.Description: 31 p. : ill. ; 30 cmISBN:

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Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2007-10 (Browse shelf(Opens below))	Not for loan		TD000102

Total holds: 0

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Previous	GD2007-07 The potrayal of controversial messages in advertisements :	GD2007-08 A study on Japanese character design empowering or influencing the designers in its region /	GD2007-09 Product placement in movies :	GD2007-10 The use of sports person in product endorsement :	GD2007-11 Using sex in ads :	GD2008-01 "How wrist band graphics are used to shape watch aesthetics?	GD2008-02 Bansky :	Next

Located at Red Spot Room.

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

Includes bibliographical references.

KBU International College. School of Design.