Applied strategic planning : : a comprehensive guide / / Leonard D. Goodstein, Timothy M. Nolan, J. William Pfeiffer.

By:

Goodstein, Leonard David

Contributor(s):

Material type: Text

TextPublication details: New York : : McGraw-Hill, , c1993.Description: ix, 379 p. : : ill. ; ; 24 cmISBN:

0071133267

Summary: From the recent experience of three of America's most sought-after strategic planning consultants - seasoned pros who are serving as advisors to more than 100 top organizations from coast to coast - comes the first completely pragmatic guide to identifying, systematizing, and implementing the kind of long-term strategies that will enable you to compete successfully well into the next century. With its emphasis on the integration of business and functional plans, performance audits, organizational culture, gap analysis, and values clarification, Applied Strategic Planning surpasses other strategic planning manuals in all the vital ways that spell the difference between tomorrow's big winners and tomorrow's also-rans! Find out how to determine if your organization is ready for strategic planning; effectively communicate a corporate vision; recognize the role of culture in changing strategic direction integrate your plan into your company's day-to-day operations - both horizontally and vertically; master methods of strategic business modeling; write effective mission statements; use consultants effectively; and create contingency plans. Both incisive and fun to read, Applied Strategic Planning makes many of its points through the use of humorous drawings, anecdotes, and cartoons - many of which come directly from the experiences of top companies before they had a workable strategic plan in effect. And you'll find numerous charts, diagrams, and checklists that make the book especially easy to apply in your own organization, whatever its size or structure. If you're looking to navigate expertly through today's unpredictable business climate, this is the one book you simply cannot afford to be without!.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.4012 GOO 1993 (Browse shelf(Opens below))	Available		00008557

Total holds: 0

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Previous	658.4012 GHE 1991 Commitment :	658.4012 GHE 2001 Strategy and the business landscape :	658.4012 GLO 2000 Global and transnational business :	658.4012 GOO 1993 Applied strategic planning :	658.4012 GRA 1998 Contemporary strategy analysis :	658.4012 GRA 1998 Contemporary strategy analysis :	658.4012 GRA 1998 Contemporary strategy analysis :	Next

Previously published: San Diego : Pfeiffer, c1992.

Cover subtitle: How to develop a plan that really works.

Includes bibliographical references and index.

From the recent experience of three of America's most sought-after strategic planning consultants - seasoned pros who are serving as advisors to more than 100 top organizations from coast to coast - comes the first completely pragmatic guide to identifying, systematizing, and implementing the kind of long-term strategies that will enable you to compete successfully well into the next century. With its emphasis on the integration of business and functional plans, performance audits, organizational culture, gap analysis, and values clarification, Applied Strategic Planning surpasses other strategic planning manuals in all the vital ways that spell the difference between tomorrow's big winners and tomorrow's also-rans! Find out how to determine if your organization is ready for strategic planning; effectively communicate a corporate vision; recognize the role of culture in changing strategic direction integrate your plan into your company's day-to-day operations - both horizontally and vertically; master methods of strategic business modeling; write effective mission statements; use consultants effectively; and create contingency plans. Both incisive and fun to read, Applied Strategic Planning makes many of its points through the use of humorous drawings, anecdotes, and cartoons - many of which come directly from the experiences of top companies before they had a workable strategic plan in effect. And you'll find numerous charts, diagrams, and checklists that make the book especially easy to apply in your own organization, whatever its size or structure. If you're looking to navigate expertly through today's unpredictable business climate, this is the one book you simply cannot afford to be without!.

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