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Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan ; with Robert E. Gunther.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.Description: xxviii, 336 p. : ill. ; 25 cmISBN:
  • 0130650757
Subject(s): DDC classification:
  • 658.84 21
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 WIN 2002 (Browse shelf(Opens below)) Available 00014519
Total holds: 0
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658.8 WIL 1992 New Directions In Marketing 658.8 WIL 1995 The fundamentals and practice of marketing / 658.8 WIN 2000 Marketing management / 658.8 WIN 2002 Convergence marketing : 658.8 WIN 2004 Marketing management / 658.8 WIN 2014 Marketing management / 658.8 WIN 2014 Marketing management /

Includes bibliographical references and index.

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