Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen.

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Material type: Text

TextPublication details: Gloucester, Mass. : Rockport, c2003.Description: 176 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.022 EVA 2003 (Browse shelf(Opens below))	Available		00014881

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