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Signs and symbols : their design and meaning /​ Adrian Frutiger ; translated by Andrew Bluhm.

By: Material type: TextTextPublication details: New York : Watson-Guptill, 1998.Description: 360 p. : col. ill. ; 26 cmISBN:
  • 0823048268 (pbk.)
  • 9780823048267 (pbk.)
Subject(s):
Contents:
Pt. 1. Sign Recognition, Sign Formation -- Introduction: Three Themes. I. The Elements of a Sign. II. The Basic Signs. III. Joining Signs Together. IV. The Sign in Ornaments. V. Signs of Dualism. VI. The Solid. VII. The Simulation of Volume. VIII. The Diversity of Appearance -- Attempt at a visual synthesis -- Pt. 2. Speech-Fixing Signs. I. From Thought to Picture. II. Speech Fixing. III. The Graphic Wealth of Pictograms. IV. The World's Alphabets. V. The ABC of the Western World. VI. Development of Form through Writing and Printing Techniques. VII. Manipulated Letterforms. VIII. Text Type and Its Legibility. IX. Numerical Signs. X. Punctuation Signs -- Pt. 3. Sign, Symbol, Emblem, Signal. I. From Illustration to Symbol. II. The Symbol. III. The Graphic Wealth of Figurative Symbols. IV. Abstract Symbols. V. Signs of Pseudoscience and Magic. VI. Signature Signs. VII. Signs of Community. VIII. Trademarks. IX. Technical and Scientific Signs. X. Signal Signs -- Toward a Synthesis.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 302.23 FRU (Browse shelf(Opens below)) Available 00007791
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
302.23 BUR Media and society : 302.23 CAR Media & Society 302.23 DOM The dynamics of mass communication : 302.23 FRU Signs and symbols : 302.23 HEL 2001 Screen : 302.23 LOU 2021 A history of communication technology / 302.23 MCL The language of magazines /

Includes bibliographical references (p. 360) and index.

Pt. 1. Sign Recognition, Sign Formation -- Introduction: Three Themes. I. The Elements of a Sign. II. The Basic Signs. III. Joining Signs Together. IV. The Sign in Ornaments. V. Signs of Dualism. VI. The Solid. VII. The Simulation of Volume. VIII. The Diversity of Appearance -- Attempt at a visual synthesis -- Pt. 2. Speech-Fixing Signs. I. From Thought to Picture. II. Speech Fixing. III. The Graphic Wealth of Pictograms. IV. The World's Alphabets. V. The ABC of the Western World. VI. Development of Form through Writing and Printing Techniques. VII. Manipulated Letterforms. VIII. Text Type and Its Legibility. IX. Numerical Signs. X. Punctuation Signs -- Pt. 3. Sign, Symbol, Emblem, Signal. I. From Illustration to Symbol. II. The Symbol. III. The Graphic Wealth of Figurative Symbols. IV. Abstract Symbols. V. Signs of Pseudoscience and Magic. VI. Signature Signs. VII. Signs of Community. VIII. Trademarks. IX. Technical and Scientific Signs. X. Signal Signs -- Toward a Synthesis.

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